Dumpster Diving and Other Questionable Communications Practices

Thank God it’s Friday. Dump Day, right? Time to dust off those bad news items and take out the trash. And as many Canadians stand transfixed by the political distractions both north and south of the border, who would notice our stinky little announcement? This sneaky news avoidance tactic known as Dump Day became part […]

New Tariffs? Must be Thursday

Another day, another tariff announcement. How many times have you heard the expression, “throw out the playbook” in the past, say, two months? It’s the new, “let’s circle back on that later”. In fact, it’s probably just the evolution of the ‘circle back’ phrase. Circling back suggested that maybe something was worth revisiting once the […]